Interactive website design is a design that allows you to communicate with visitors in a more entertaining and effective way. Instead of just clicking to a page full of boring words and images, visitors click into an attractive web design that immediately jumps off the screen to greet them.
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Imagine walking into the office and being greeted by a frivolous receptionist picking up his gum from behind a large desk. There is a sign somewhere in the hallway, but you can't read it to make sure you are in the right office.
Image Source: Google
You might get out of the office quickly, right?
Now imagine walking into an office building that has a bright sign with clean fonts in front, so you know that you are in the right place. The receptionist stands up from his desk when you enter, reaches out with a warm smile, and greets you. He is ready for every question you have and knows all about the company you are visiting.
This receptionist makes you feel comfortable and you feel you will be taken care of here. You are more likely to shake his hand and hold on, right?
This is the difference between interactive web design and website design that only greets your visitors with large blocks of small black words and occasional flat images. Interactive web sites like the previous office image are painted here while the flat, boring website design is the first official image.